Waqas Waziri

Account Director

As Digital Performance Director at SellThru, I lead strategy and execution across paid media channels. I focus on driving growth, optimising performance, and delivering measurable ROI through data-driven planning and collaborative leadership.

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Skills

Google Ads

Meta Ads

Microsoft Ads

LinkedIn Ads

TikTok Ads

Snapchat Ads

Pinterest Ads

Reddit Ads

PMax

GA4

Shopping

Youtube

CRO

Merchant Centre

Tag Manager

Feed Optimisation

Multi-Touch Attribution

Automation & Scripting

Lead Generation

Full-Funnel Strategy

Campaign Restructuring

High-Budget Account Management

Languages

English

Experience

14 Years

Projects

ECCO, Lace & Beads ,Church Pharmacy, K I Metals, Laser & Light

I am a digital performance marketer with more than 13 years of experience helping brands grow through smart and effective paid media strategies. At SellThru, I lead the performance team and oversee high budget campaigns across platforms including Google Ads, Meta, Microsoft Ads, LinkedIn and TikTok. My focus is on building full funnel strategies that deliver meaningful results across both ecommerce and lead generation.

Throughout my career, I have managed accounts with monthly spends exceeding half a million pounds. I have worked with a range of brands including ECCO, TAG Heuer and Lace and Beads. Whether I am restructuring campaigns to improve efficiency, refining audiences to increase conversions or using data to uncover new growth opportunities, I enjoy solving problems and delivering performance that drives real business results.

I regularly use tools such as GA4, Tag Manager and Merchant Centre. I also develop custom scripts to automate bidding and identify performance trends. Collaboration with CRM and analytics teams allows me to ensure full funnel visibility and accurate attribution.

What drives me is the challenge of turning complexity into clarity. I enjoy working with teams, sharing knowledge and continuously pushing campaigns to perform better. For me, performance marketing is about delivering real commercial impact.

Our Team is Your Team

Don’t just share your story – make it unforgettable! We simplify the complex, captivate your audience, and drive results with expert digital marketing strategies that boost visibility, drive qualified traffic, and turn leads into conversions. From engagement andr ankings to conversions, we help you achieve your marketing goal swith creative brilliance. Ready to transform your strategy? Contact Us

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