


Waqas Waziri
Account Director
As Digital Performance Director at SellThru, I lead strategy and execution across paid media channels. I focus on driving growth, optimising performance, and delivering measurable ROI through data-driven planning and collaborative leadership.
Get in TouchSkills
Google Ads
Meta Ads
Microsoft Ads
LinkedIn Ads
TikTok Ads
Snapchat Ads
Pinterest Ads
Reddit Ads
PMax
GA4
Shopping
Youtube
CRO
Merchant Centre
Tag Manager
Feed Optimisation
Multi-Touch Attribution
Automation & Scripting
Lead Generation
Full-Funnel Strategy
Campaign Restructuring
High-Budget Account Management
Languages
English
Experience
14 Years
Projects
ECCO, Lace & Beads ,Church Pharmacy, K I Metals, Laser & Light
I am a digital performance marketer with more than 13 years of experience helping brands grow through smart and effective paid media strategies. At SellThru, I lead the performance team and oversee high budget campaigns across platforms including Google Ads, Meta, Microsoft Ads, LinkedIn and TikTok. My focus is on building full funnel strategies that deliver meaningful results across both ecommerce and lead generation.
Throughout my career, I have managed accounts with monthly spends exceeding half a million pounds. I have worked with a range of brands including ECCO, TAG Heuer and Lace and Beads. Whether I am restructuring campaigns to improve efficiency, refining audiences to increase conversions or using data to uncover new growth opportunities, I enjoy solving problems and delivering performance that drives real business results.
I regularly use tools such as GA4, Tag Manager and Merchant Centre. I also develop custom scripts to automate bidding and identify performance trends. Collaboration with CRM and analytics teams allows me to ensure full funnel visibility and accurate attribution.
What drives me is the challenge of turning complexity into clarity. I enjoy working with teams, sharing knowledge and continuously pushing campaigns to perform better. For me, performance marketing is about delivering real commercial impact.
Our Team is Your Team
Don’t just share your story – make it unforgettable! We simplify the complex, captivate your audience, and drive results with expert digital marketing strategies that boost visibility, drive qualified traffic, and turn leads into conversions. From engagement andr ankings to conversions, we help you achieve your marketing goal swith creative brilliance. Ready to transform your strategy? Contact Us
