Waqas Waziri

I am a digital performance marketer with more than 13 years of experience helping brands grow through smart and effective paid media strategies. At SellThru, I lead the performance team and oversee high budget campaigns across platforms including Google Ads, Meta, Microsoft Ads, LinkedIn and TikTok. My focus is on building full funnel strategies that deliver meaningful results across both ecommerce and lead generation.

Throughout my career, I have managed accounts with monthly spends exceeding half a million pounds. I have worked with a range of brands including ECCO, TAG Heuer and Lace and Beads. Whether I am restructuring campaigns to improve efficiency, refining audiences to increase conversions or using data to uncover new growth opportunities, I enjoy solving problems and delivering performance that drives real business results.

I regularly use tools such as GA4, Tag Manager and Merchant Centre. I also develop custom scripts to automate bidding and identify performance trends. Collaboration with CRM and analytics teams allows me to ensure full funnel visibility and accurate attribution.

What drives me is the challenge of turning complexity into clarity. I enjoy working with teams, sharing knowledge and continuously pushing campaigns to perform better. For me, performance marketing is about delivering real commercial impact.