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Modern SEO in the age of AI: Decoding LLM SEO
What is LLM SEO?
LLM SEO focuses on optimizing your website for AI tools and Large Language Models (LLMs) like ChatGPT, Google Gemini, Perplexity and more. It's about being the top source for AI and focuses on the idea of your website being the answer, basically to all the questions people are asking LLMs: where the answer can be your brand- it's products, services and a lot more.
How is AI changing SEO and Why is LLM SEO important?
AI is rapidly reshaping the digital landscape. More and more people are turning to LLMs for their searches. User behavior on the internet is evolving fast, making optimizing for answer engines and LLMs more crucial than ever. While traditional search remains important, this is quite undeniably the future of SEO.
Beyond LLM SEO, other new SEO strategies are essentially advanced versions of what we already do for LLMs. This includes Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and optimization for voice and visual search.
Good news is that if your website is optimized for LLM SEO, you're already hitting the mark for these too, by focusing on great content, a smooth user experience, understanding search intent, and expanding your overall visibility.
Elements of LLM SEO
Search is Evolving. Here are some basics you should keep in mind while optimizing your website for LLM and AI:
Build Core Web Truth
Create clear website content and an active social presence.
Optimize for LLMs
See how LLMs view your brand and refine your content for AI.
Influence Externally
Get cited where competitors are: focus on backlinks & social bookmarking.
Create Linkable Assets
Publish content that is original, shareable, and research-backed.
Strengthen Traditional SEO
Keep in mind the best practices for tech SEO and implement them.
Monitor & Adapt
Track your LLM traffic and mentions and constantly refine strategy.
How Do We Optimize Your Website for AI and LLMs SEO?
Our LLM SEO checklist at SellThru covers everything that impacts your online presence within LLMs and generative AI answers.
Here’s what our SEO strategy for LLMs broadly includes:
Content Strategy: For ranking on LLMs
Human-written content focused on clarity and topical relevance
On-page SEO with clear structure and headings
Content tailored to long-tail search intent and relevant FAQs
Expert insights and research citations where applicable
Technical SEO: For LLMs and AI search
Structured Data/ Schema implementation for LLMs
Whitelisting LLM crawlers; llms.txt
Internal Linking + Topic Cluster Links for visibility
Page Speed & Core Web Vitals
Social Bookmarking: Strengthens Brand Presence
Targeting User Generated Content: Wikipedia, Reddit, Quora and X for LLM SEO
YouTube SEO Optimisation and Expansion
Suggested posting on LinkedIn for Authority - LLMs crawl and value expert takes and social presence
PR and Off-page SEO: Improve Authority and Reach
News/Media Publications
Medium and Similar websites backlinks
Partners/Resellers Content
Other Quality Backlinks
SellThru's LLM SEO Strategy: Audit, Fix, Track
As an evolving, AI-friendly SEO agency, here's how we work to make your site LLM-friendly:
LLM Presence Audit
We start by asking LLMs about your brand and what they recommend in your field. We analyze AI's responses for accuracy, tone, and where they pull information from. This shows us which websites AI prefers as sources and helps us gauge your performance against competitors, narrowing down where to focus our content efforts.
Fixing & Optimizing for LLMs
We make your website's main pages clear, factual, and designed to directly answer questions, so AI can easily pick up and summarize your content. To build AI's trust, we complement your site's structure with comprehensive structured data (schema), actively build backlinks, and assist with social bookmarking efforts.
Tracking for LLMs and AI SEO
We constantly check what AI says about your brand and competitors, adjusting our strategy as needed. We track website visits from LLMs via Google Analytics and explore new tools like Writesonic to understand LLM traffic, staying ahead of AI's rapid changes.
OUR team behind the results
A team of passionate, experienced specialists.
Prateek Bansal
Senior SEO Manager
Karim Alaoui Ismaili
SEO Manager
Shadi Menzaljy
SEO Executive
Ishaa Sidhu
SEO Executive
Hear what our clients have to say about us.
I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.
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Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
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From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
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Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.
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SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
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An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
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SEO Tips & Blog Posts
Know more about what's the latest in SEO, LLMs and the AI search landscape
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Dubai(HQ)
1508, Business Central Towers, Dubai, UAE
United Kingdom
High St, Leicester
Frequently Asked Questions
How is AI changing SEO?
AI is transforming SEO by shifting focus from keywords to understanding full user intent and providing direct answers. It means optimizing content for AI models and generative features, not just traditional search rankings.
What's the difference between traditional SEO and LLM SEO?
Traditional SEO aims to rank websites in the SERP- search engine results. LLM SEO focuses on making your content understandable and trustworthy enough for AI to summarize it directly, potentially reducing the need for clicks.
What is AEO in SEO?
AEO in SEO stands for Answer Engine Optimization. AEO focuses on optimizing content to provide direct, concise answers to the user’s questions, making it easier for AI-powered search engines, voice assistants, and featured snippets to display your information directly without a click
Will LLMs decrease website traffic?
Yes, LLMs are likely to increase "zero-click" searches where users get answers directly from AI summaries, potentially reducing direct website traffic for some informational queries. Many websites have already noted a surge in impressions with decreased clicks. However, they may also drive traffic for complex needs or deeper research.
Do LLMs prefer certain types of content or platforms (e.g., Reddit, Wikipedia, forums)?
LLMs prefer content that is factual, authoritative, and distributed across diverse, trusted sources. This includes well-structured websites, academic papers, research outcomes and often reliable user-generated content from platforms like Wikipedia or active community forums (e.g., Reddit, Quora).
How do I get my content to show up in Google's AI Overviews and LLM answers like ChatGPT?
Focus on clear, concise, and comprehensive content that directly answers questions. Implement strong E-E-A-T signals, use structured data (schema), and ensure your site is technically flawless and highly authoritative.
How do I optimize for conversational search queries?
Create content that directly answers natural language questions, similar to how people speak. Use FAQs and clear headings, and provide quick, definitive answers to common inquiries within your content.
How do I balance human expertise with AI capabilities in my SEO strategy?
You can use AI to make your research, writing, and technical checks more efficient. But human expertise, combined with a deep understanding of what users truly want, is still very important for fresh ideas, guiding your strategy, and making sure that there is accuracy, creativity, and high quality is maintained throughout.
Do you have more questions?
Hit the button & tell us. We will try to answer your query
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