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Wondering how Tech SEO can help your website?
Technical SEO is all about optimizing the elements behind your website to help search engines crawl, index and rank it. It covers everything from improving site speed and mobile usability to optimizing your architecture, structured data and HTTPS security.
Lately, tech SEO does more than just support traditional search. With the rise of AI-powered search experiences, large language models (LLMs) and constantly evolving search algorithms, having a well-updated website is essential to staying relevant. Structured data and high-performance pages are increasingly being used to train AI models and power new forms of search results.
At SellThru, we focus on these key pointers when carrying out our technical SEO:
- Crawlability and Indexation
- Page Speed and Core Web Vitals
- Site structure and internal linking
- Schema markups, also known as structured data
- Secure browsing with HTTPS
- Mobile-first optimization
Tech SEO is important because no matter how good your content is, it won’t rank or show up if search engines can't access it. It is vital that a website’s technical foundation supports long-term visibility and performance. With the rise of AI-powered search experiences, large language models (LLMs), and constantly evolving search algorithms, having a well-updated website is essential to staying relevant.
What is included in our technical SEO services at SellThru?
At SellThru, technical SEO services are designed to diagnose and resolve the behind-the-scenes issues that hold your site back in search rankings. Whether you're on Shopify, WordPress, Webflow, or a headless CMS, our approach is customised to your specifics.
Here's what we cover:
Comprehensive Tech SEO Audit
Explore the website to uncover any structural and performance barriers.
Site Architecture & Internal Linking
Optimize site structure, crawlability, and internal linking hierarchy.
Crawl Management & Indexation Control
Manage crawl budget, indexation, robots.txt, canonicals, and sitemaps.
Core Web Vitals Optimization
Focus on improving real-user performance signals (LCP, FID, CLS).
Advanced Schema Markup
Implement structured data to enhance rich results & overall visibility.
Mobile & Security Readiness
Ensure seamless mobile usability, HTTPS security & redirect strategies.
Technical SEO: Website Performance Optimization
How does technical search engine optimisation help a website?
Comprehensive Technical Audit
We look into the website’s infrastructure in detail, making sure every element is checked. This includes highlighting issues, helping you fix them, setting you up for long-term visibility and scalable growth.
Site Architecture & Crawl Optimization
The pages are then organized so that search engines can crawl them and easily understand them. From internal linking to crawl depth, our team adjusts your site to support better rankings and scalability.
Speed & Mobile Optimization
Your site’s load time is optimized and heavy files are compressed to ensure fast performance across all devices. Our technical SEO experts make sure your site provides an exceptional experience whether someone’s using a desktop or their phone.
Structured Data & Security Enhancements
We provide structured data that helps search engines better understand your content and show results like FAQs or product info. At the same time, we reinforce your website’s security, so you rank higher on searches and attract more user traffic.
Ongoing Monitoring & Reporting
Technical SEO requires continuous monitoring services, alerting you to new issues before they affect performance. Our regular reports highlight what’s working, what needs attention and where new opportunities lie, so you’re always a step ahead.
How do we make your website rank better?
We focus on specific elements of Tech SEO to rank your website and amplify its visibility:
Technical SEO Audit
We start with a full technical SEO audit, reviewing your site’s structure to make sure pages are found, crawled, and indexed properly. We then identify and address gaps that hold you back so search engines can rank your site as intended.
Penalty Recovery
Search engine penalties can be frustrating and costly. Our technical SEO specialists fix ranking drops from algorithm updates or manual actions. We restore Google’s trust in your site. Post that, we work to steadily grow your visibility
Website Performance Optimization
Slow sites lose traffic. We improve speed, image compression, code, and mobile responsiveness. This boosts user experience and helps faster crawling and indexing, driving better SEO results
OUR team behind the results
A team of passionate, experienced specialists.
Prateek Bansal
Senior SEO Manager
Karim Alaoui Ismaili
SEO Manager
Shadi Menzaljy
SEO Executive
Ishaa Sidhu
SEO Executive
Hear what our clients have to say about us.
I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.
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Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
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From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
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Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.
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SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
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An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
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SEO Tips & Blog Posts
Know more about what's the latest in SEO, LLMs and the AI search landscape
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Our Locations
Powering Growth Across Global Hubs Where Ideas Ignite and Great
Minds Come Together
Dubai(HQ)
1508, Business Central Towers, Dubai, UAE
United Kingdom
High St, Leicester
Frequently Asked Questions
How often should I run a technical SEO audit?
We recommend a full audit every 6 -12 months, with monthly monitoring in between to catch new issues caused by site updates, algorithm changes, or growth.
What’s the difference between technical SEO and on-page SEO?
Technical SEO focuses on-site infrastructure like speed, crawlability and indexing, while on-page SEO targets content elements like keywords, meta tags and headers.
What are the best tools for a technical SEO audit?
At SellThru, we use multiple tools for a comprehensive SEO audit. For technical SEO audits we focus on crawlers like Screaming Frog and Sitebulb, alongside essential Google platforms like Google Search Console and PageSpeed Insights. For more detailed insights and analytics we use tools such Ahrefs and Semrush.
What is the role of internal linking in technical SEO?
Internal links, also known as internal linking help search engines discover and crawl all pages, while also distributing "link equity" or “link juice” to boost page authority. They help the crawler understand your site's hierarchy and improve user navigation.
What are common technical SEO issues that hurt rankings?
Slow page load times, broken links, poor mobile usability and improper redirects can all impact how search engines view and rank your site.
Can technical SEO improve e-commerce site performance?
Yes, enhancing the crawlability of product pages, fixing duplicate content, improving mobile load speed, and adding structured data helps to boost visibility in search results and generate traffic.
Do technical SEO fixes help with Google indexing delays?
Yes, fixing crawl issues, optimizing your sitemap, and improving server response times can reduce indexing lags and help new pages get discovered faster.
Do you have more questions?
Hit the button & tell us. We will try to answer your query
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