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The Whatsapp Marketing Regional Benchmarks

Since we work with multiple clients across various industries, we have put together internal benchmarks for WA vs SMS, WhatsApp marketing budget allocation, Whatsapp business contribution and certain engagement stats. These numbers showcase the growing adoption of WA and how important of a lower funnel marketing channel it has become.

2x

Conversion Rate vs SMS

5-10%

Marketing budget allocation

2-3x

CTR vs SMS

8-15%

Business Contribution

Why WhatsApp Marketing Works for Your Business

  • Higher Engagement – Connect with your customers through real-time, tailored messages that align with their needs, preferences, and values—building deeper relationships and long-term loyalty.Real-time, personalized communication that customers actually read.

  • Wider Outreach – Increase brand's outreach by tapping into the wide userbase on WhatsApp. Targeted broadcast messages and click-to-WhatsApp ads help drive conversions.

  • Better ROI – Lower costs compared to ATL marketing, higher chances of conversions due to direct delivery.

  • Instant Customer Support – Integrate chatbots to respond quickly, resolve queries, and assist purchases.

  • Omnichannel Automation – Add WhatsApp as a touchpoint within automated journeys.

  • Rich Media Features – Carousels, PDFs, videos, and catalogues to engage with customers.

  • Data-Driven Decisions – Leverage analytics to refine targeting and optimize spend.

Discover All Use Cases of WhatsApp Marketing

Welcome and Onboard New Users

Greet customers post sign-up.

Utilize WhatsApp commerce

Showcase products, share catalogs, and even collect payments directly in chat.

Recover lost sales

Automate abandoned browse, cart, checkout reminders to bring back customers.

Send order notifications

Automated post order communication.

Celebrate birthdays & Special Events

Give your customers a wow experience on their special day.

Sales, promotions offers

Share promotions with your loyal customers.

Collect feedback

Request reviews, feedback, or survey responses directly in chat.

Chatbots

Create gamification or customer support chatbots that works 24*7.

How to get started?

Start by selecting the right option for your business: the WhatsApp Business App or the WhatsApp Business Platform.

The WhatsApp Business App is more suitable for small businesses - it allows just a few users to manage customer conversations, send reminders, and provide support through one account.

The WhatsApp Business Platform is an API-based solution that connects directly to your existing systems—such as your CRM or marketing automation tools— allowing you to send personalized campaigns and bulk messages from a single verified business profile. This is more suited for medium to large businesses that want to reach out to a wide range of customers.

At SellThru, we’ve partnered with leading WhatsApp Business Solution Providers (BSPs) such as AI Sensy, MyAlice, Gupshup, and Gallabox to offer you the most suitable tools for your business needs. From automations to commerce integrations, we help you select and implement the right solution.

Your setup journey with us

1. Choose a WhatsApp Business Solution Provider (BSP) such as Gallbox

2. Register and verify your phone number

3. Fill your Business Profile

4. Get your WhatsApp Business Account approved by Meta

5. Sync with CRM platforms such as MoEngage

CRM team behind the results

A team of passionate, experienced CRM specialists.

Ayesha Khan

CRM Manager

Raveena Vinchurkar

CRM Senior Analyst

Insia Fatima

CRM Manager

Muhannad Al Alem

CRM Executive

Unlock the Full Potential of WhatsApp Marketing — Get a FREE Audit Today

Our CRM experts will review your current setup, campaign performance and automations to identify gaps and opportunities. You’ll get actionable recommendations to boost engagement and conversions.

GET FREE AUDIT

Partnerships

We believe in strategic partnerships to offer the best WhatsApp marketing experience.

Hear what our clients have to say about us.

I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.

Riley-Jane Evans

Senior Marketing Specialist

Furchild Pets

Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.

Li Vergara

Ecommerce Specialist

Maisin B More

From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients

Oriol Guiu

Managing Director

Uris

Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.

Gwen D'Costa

Marketing Manager

Bijouq

The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them

Raghavendra Bhat

Marketing Manager

Center Point

Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.

Ali Ahmad

Senior Marketing Specialist

Al Yasra

Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.

Ashok Aithal

Footwear Business Manager

Al Yasra

Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.

Akash Ladkani

Digital Marketing Manager

Cosmesurge

Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.

Subir Mokha

Country Head

Sharaf Oman

SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.

Phillip Smith

Head of Ecommerce

Al Yasra

An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended

Siddhant Phutane

Digital Marketing Manager

Taraf

Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!

Shafil Ahmed

Founder

Chic Le Frique

Our Locations

Powering Growth Across 2 Global Hubs Where Ideas Ignite and Great
Minds Come Together

Dubai(HQ)

1508, Business Central Towers, Dubai, UAE

United Kingdom

High St, Leicester

Frequently Asked Questions

  • Can WhatsApp be integrated with our CRM and marketing tools?

    Yes, definitely. Whether you use MoEngage, Bloomreach,Webengage or any other CRM platform, we can integrate WhatsApp seamlessly into your existing systems.

  • What's the difference between the WhatsApp Business App and the Business Platform (API)?

    The Business App is suitable for small businesses.
    The Business Platform (API) is built for medium to large businesses that want to scale. It allows for multiple users, chatbots, bulk messaging, and integration with CRM systems such as MoEngage. As your CRM agency, we help you select the right fit and manage the entire setup process.

  • Do I need a Business Solution Provider (BSP)?

    Yes, to use the WhatsApp Business Platform (API), you must choose a BSP. We partner with BSPs like Gallabox and MyAlice to give you the best tools based on business requirements.

  • How do you measure the success of a WhatsApp campaign?

    We look into key metrics such as Delivery rate, Read-through rate, Open rate, Conversion rate, and more.

  • How do we avoid getting blocked or flagged as spam by users?

    We provide detailed monthly reports and access to real-time dashboards, so you can track rankings, traffic, and overall campaign performance.

    • Adhering to Meta's commerce policies.

    • Ensuring opt-in contacts only .

    • Prioritizing quality, personalized content over the quantity of messages

    • Monitoring quality score

    • Easy opt-out 

Do you have more questions?

Hit the button & tell us. We will try to answer your query

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Our Team is Your Team

Don’t just share your story – make it unforgettable! We simplify the complex, captivate your audience, and drive results with expert digital marketing strategies that boost visibility, drive qualified traffic, and turn leads into conversions. From engagement and rankings to conversions, we help you achieve your marketing goal swith creative brilliance. Ready to transform your strategy? Contact Us

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