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HOW TO SUCCESSFULLY LAUNCH AND SCALE TIKTOK ADS
At SellThru, we have managed TikTok ads for start ups and large enterprise businesses across various verticals. As a performance marketing agency, our objective is to unlock TikTok’s ads potential to get the results you are looking for. Discover the different areas we focus on to make every campaign on TikTok a success.
Data Connections
They are the Fuel that power performance for advertisers on TikTok.
Creative Quality & Quantity
Asset quantity increases your brand's visibility. Asset quality improves your brand's engagement.
A/B Testing
Test different creative types (UGC, EGC, CGI, Creator Led or more), different Engaging ad copies, and try out different budget allocations on the multiple phases of the funnel.
Campaign Management
Planning, executing and managing campaigns and monitoring results.
Optimize & Scale
Talking actions on numbers, refreshing eye-catching visuals and achieving optimal CPS and CPA and scale spends where necessary to capture all the intent and not miss any opportunities.
Reporting & Learning
After the campaign ends, we gather, blend, and report the results on a regular basis. Furthermore, we take the learnings and implement it on the next round of campaigns.
TIKTOK’S REGIONAL BENCHMARKS
As a Tiktok Ads agency, we are data-centric, and numbers are the way we lead. Our team of experts worked on multiple industries and brands worldwide and let us tell you that every brand has a different story to tell. From using spark ads to leverage Organic Tiktok posts, to using sympathy to utilize the power of AI on TIktok to develop scroll stopping creatives. We tried it all.
+30%
CTR Growth
-25%
Cheaper cost per click
+41%
Higher Conversion Rate
+31%
Revenue spike from Tiktok Ads
The Science of Selling: Tapping into TikToks Potential
Titkok is a powerhouse in the digital marketing realm. Titkok has an explosive appeal, tapping multiple demographics and geographics. It is the biggest platform to reach an immaculate number of users. Recent data shows that TikTok has over 700+ Million Active users on a monthly basis and is growing. Within all the performance marketing channels we manage for our clients, we have noticed TikTok to become the second or third biggest channel for new customer acquisition. New customer acquisition is a key aspect of why advertising on TikTok is booming. When looking at numbers on average 70% of completed purchases made through TikTok are new customers. Hence why TikTok is always added into our tactics to decrease your clients CaC (New customer Acquisition Cost).
You might ask what would be the most optimal way to approach TikTok? As a TikTok Ads Agency, we have tested multiple methods and campaign types like smart+ campaigns, video shopping ads and search campaigns in different industries. So let us tell you there is no one size fits all when it comes to advertising on TikTok. However, we always advise to go Full Funnel to reach as many qualified users, to get the highest engagement, and to get the most value out of your customers. Most TikTok advertisers allocate more that 22% of their marketing spend on upper funnel activations and case studies shows that adopting a full funnel strategy shows lower CPA and on a long term its a method of building memorable links between the brand and buying situations.
The Sellthru Proven Approach: Sculpting your path to profitability on TikTok!
We fuse authentic, scroll-stopping TikTok ad creative with continuous performance optimization. Let's give you a snippet of what we do:
Pushing higher brand perception while strategizing on what content will work best with the business objectives and seasonality. Utilizing TikTok Trends and different content types like, User Generated Content (UGC) and Computer Generated Imagery (GGI).
We go beyond geographic and demographic targeting. We segment by behaviours, niche communities and more. This is in efforts to ensure that your brand's message is conveyed to the people most likely to convert.
As a TikTok Ads Agency we prioritize profitability. We maximize your campaign results by testing creatives, refining targeting, and adjusting bids to boost efficiency in your marketing spend.
We provide clear and regular reporting with insights, results and learnings, so you're always in the loop and confident in your TikTok advertising investment.
HOW DO WE COLLABORATE ON TIKTOK ADS
With a team of TikTok experts we test, optimize and deliver results and here is a summary of how we do it.
Step 1
Testing Your Brands Limits
TikTok is not only associated with virality and building new trends nonetheless, it houses the new creative techniques, campaign types, and AI-Powered solutions.
At Sellthru, we align with your business objectives to strategically test how your brand can best be represented across every campaign type and goal TikTok Ads offers.
This way, we find the perfect formula for your brand's success while delivering a powerful ROI.
Step 2
Data - Driven Optimization
We are a TikTok Ads Agency that is driven by data and the meaning behind the numbers.
Hence, why the campaigns set are never forgotten as our team of tiktok experts are always hands-on and looking out on how best to optimize and maximize results, from A/B testing and refining targeting to bid and budget management and control.
Step 3
Deliver Tangible Results
At Sellthru, we believe in building long term partnerships. Which means we build trust by providing transparent tailored performance reports on a regular basis, these reports give you a clear vision on where your brand stands in terms of profitability and what your tiktok ad spend generated.
Our focus is on meeting or surpassing the business objectives that has been set. This way we can ensure that advertising on TikTok not only meets targets but can fuel your brand growth in the long run.
Hear what our clients have to say about us.
I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.
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Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.
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From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients
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Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.
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The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them
Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.
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Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.
Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.
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Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.
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SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.
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An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended
Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!
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COULD TIKTOK HELP YOU ACQUIRE NEW CUSTOMERS FOR YOUR BUSINESS?
Our performance marketers will tailor their strategies to pave your path to profitability on Tiktok Ads for your brand. Get a Consultation Today.
OUR team behind the results
A team of passionate, experienced specialists.
Maanav Bhatia
Senior Account Strategist
Omar Monino
Senior Account Strategist
Abdulrahman Falah Hassan
Senior Account Strategist
Nouran Khamis
Growth Manager
Anoosha Asim
Performance Marketing Manager
Aditi Chopra
Performance Marketing Manager
Dina Yasser Ramadan
Digital Marketing Executive
Farah Sharawy Elsharawy
Digital Marketing Intern
SellThru Blog Posts
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Our Locations
Powering Growth Across 2 Global Hubs Where Ideas Ignite and Great
Minds Come Together
Dubai(HQ)
1508, Business Central Towers, Dubai, UAE
United Kingdom
High St, Leicester
Frequently Asked Questions
Why should I choose TikTok ads as my advertising platform?
1) Reach a broad engaging user base.
2) Ad formats are more creative, interactive and AI Friendly.
3)Targeting is accurate and precise.
4) Reporting and analytics are clear and transparent.
5) Ability to expand your content and reach by tapping into a creator focus approach.
6) The platform inspires the users to buy even when they don't want to, 67% of the users agree with this statement.
7) TikTok is now being used as a reviewing tool before making personal decisions, 66% of the users say it helps them make their decision and 74% say that TikTok is a source to find out more about a product/brand.Are TikTok ads profitable?
Advertising on TikTok can be very profitable if you strategize properly and tailor the content used to resonate with the audience that is reached through the TikTok platform.
Tip: Build your brand's presence on TikTok with relevant, eye-catching content.Is TikTok better than Meta ads?
Not all businesses are equipped for TikTok advertising, If your goal is to reach relatively younger audiences to engage with your ecommerce goods, then TikTok is the place to be.
Tip: Align your business objectives with your paid activations, prepare and strategize with your account manager to build the most suitable media plan.How to start advertising on TikTok adS?
Here is a starter guide:
Step 1: Set up your ads manager account.
Step 2: Align your business objective with the objective of your campaign.
Step 3: Define the audience you want to target.
Step 4: Decide how much you want to spend to advertise on TikTok.
Step 5: Upload your content and assets to your ads.
Step 6: Publish and monitor your campaigns for any optimizations.
Tip: If your business needs any assistance to start your Journey on TikTok ads , just book a consultation and one of our TikTok Experts will be here to guide you on anything you may need. "
How much should I spend on TikTok Ads?
TikTok has a minimum budget requirement of $50 at the campaign level and not less than $20 on the ad group level. Add more balance to your ad account if your ads has stopped delivering due to insufficient budgets.
Do you have more questions?
Hit the button & tell us. We will try to answer your query
Shoot a Direct MailOur Team is Your Team
Don’t just share your story – make it unforgettable! We simplify the complex, captivate your audience, and drive results with expert digital marketing strategies that boost visibility, drive qualified traffic, and turn leads into conversions. From engagement and rankings to conversions, we help you achieve your marketing goal swith creative brilliance. Ready to transform your strategy? Contact Us
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