Trusted by customer marketing teams at

Your end-to-end partner for successful email marketing strategy

At SellThru, our experts help convert your active traffic to active customers. We are not just an email marketing consultancy, but we are your extended team with the same goal. We build a tailored strategy allowing our clients to increase their email marketing revenue. We are technology and vertical agnostic and we help our clients to get started from day one without any learning phase. Our experts work on providing a suite of services that align towards a shared business goal while personalizing solutions based on your requirements. 

The Email Marketing Regional Benchmarks

Since we work with multiple clients across various industries, we have put together internal benchmarks for email marketing across various verticals. These numbers showcase that email marketing can be an effective channel if it's leveraged with great data and creative approach. If you are also interested in Whatsapp benchmarks, you can refer to our Whatsapp Marketing page.

Industry Benchmarks

Industry Open Rate Avg CTR Conversion Rate
Fashion 25 - 40% 2.80% 1.10%
Furniture 25 - 30% 2.50% 0.80%
Quick Commerce 22 - 35% 3.50% 2.20%
Finance 28 - 45% 3.10% 0.90%
Pharmacy 25 - 30% 3.20% 1.40%
Grocery 18 - 30% 3.30% 1.60%

SELLTHRU IS POSITIONED UNIQUELY

See how we are different from other agencies

Feature SellThru Other Agencies
Customer retention focused approach
Segmentation
Predictive/Analysis driven segmented
Dedicated account manager and CRM
End to end support with business level solution
Templates and ideations

Achieve your business KPIs with our Email Marketing Services

Investing in a professional and experienced email marketing agency will help you approach your goal in a strategic and databacked manner. At Sellthru we believe in curating solutions designed for the business’s unique needs. 

Email marketing strategy is a powerful channel to reach out to the customers to drive conversions. It's not only highly engaging but also a cost-effective solution to retain customers. It can be used for various marketing use cases as well to build brand loyalty and awareness.

Our expertise comes from our strong hold on the different verticals like: E-commerce, Retail, Finance, Quick Commerce, B2B, OTT, Healthcare and many more. 

WE ARE TECHNOLOGY AND INDUSTRY AGNOSTIC:

Every vertical comes with its own set of KPIs and challenges, but that is where the fun begins. With each milestone achieved,  we add another success story to our growing list. That's what keeps us motivated and committed to your success. 

We will help you with following KPI’s: Nurture New Customers, Increase Re-engagement, Increase LTV, Improve Purchase/lead frequency, Decrease Churn, Increase Brand Loyalty

GET A FREE AUDIT

Best email marketing practices - Email Marketing 101

Step 1

Which is the best email marketing tool?

For a web based business, it is recommended to use tools like Klaviyo or Omnisent. For an App and Web based business, it is suggested to use CRM tools like Moengage, Webengage, Bloomreach etc. This allows to unify all the CRM channels like Push, Whatsapp, Emails, In-apps all under the same roof. 

Step 2

How to create the best email template?

Gain clarity on your goal, know your audience, structure your email strategically (correct layout and use of header, body, sub-body, usp’s etc), personalize product/content recommendations to improve engagement.

Step 3

How to do customer segmentation?

With a clear goal in mind, it becomes easy to build customer segments. The standard segments you can implement are: VIP, Loyal, Churned, About to Churn, High Spenders, Discount Seekers. Advanced segments would include RFM based.

Hear what our clients have to say about us.

I've been working closely with the Sell Thru team for over a year now. They've remained consistently supportive, responsive, and easy to work with throughout our collaboration, Nouran in particular has been a pleasure to work with. I appreciate their dedication and the effort they put into understanding our brand and goals. Looking forward to seeing how the partnership continues to evolve.

Riley-Jane Evans

Senior Marketing Specialist

Furchild Pets

Shoutout to team SellThru. SellThru has been an incredible marketing partner for Maison-B-More. Their team is proactive, creative, and truly understands the brand. Two thumbs up.

Li Vergara

Ecommerce Specialist

Maisin B More

From the right atribution model, insights, analysis and recommendations for Paid Ads Management. The team of professionals are not only very capable but also very responsible taking care of the clients

Oriol Guiu

Managing Director

Uris

Smooth process and a reliable team! The campaigns ran well, and while there’s room to explore bolder concepts, the results were consistent. Overall, a good experience.

Gwen D'Costa

Marketing Manager

Bijouq

The team was great to work with — very professional, creative, and responsive. Digital campaigns helped us reach wider audience, and we’ve seen a increase in brand awareness since we started working with them

Raghavendra Bhat

Marketing Manager

Center Point

Sell thru team consistently delivers the best results with the level of expertise and team they have, working with them has been a great experience overall.

Ali Ahmad

Senior Marketing Specialist

Al Yasra

Dina has proven to be a great asset in building our footwear brands. Working with her has been tremendous.

Ashok Aithal

Footwear Business Manager

Al Yasra

Highly Professional & Approachable. Great 360 Digital Agency for all Marketing needs.

Akash Ladkani

Digital Marketing Manager

Cosmesurge

Sharaf DG Oman has seen strong results partnering with SellThru since 2024. Their team is sharp, responsive, and performance-driven. Campaigns were optimized efficiently across channels, improving ROI and customer acquisition. Highly recommend them as a digital growth partner.

Subir Mokha

Country Head

Sharaf Oman

SellThru has been a key partner in our Groups Digital transformation strategy, particularly in driving growth and KPI performance for our brands. Their talented team has a diverse experience client and agency side, which not only adds huge value, but enables us to easily integrate them as an extension of our internal teams.

Phillip Smith

Head of Ecommerce

Al Yasra

An agency to whom you can handover jobs and move on. They take full responsibility of the job and take initiatives which we as a client also would not think of. Extremely good at their work and always responsive. Highly recommended

Siddhant Phutane

Digital Marketing Manager

Taraf

Highly professional team with great attention to detail. They helped us grow our e-commerce sales significantly!

Shafil Ahmed

Founder

Chic Le Frique

ARE YOU ABLE TO DRIVE REPEAT PURCHASE FROM THE CUSTOMER? HAVE YOU ACHIEVED YOUR AVERAGE CUSTOMER LTV?

Not sure? Let’s find out.

Get a free audit to find your potential areas for improvement. We provide a detailed a detailed audit while showcasing how much leads or orders we can generate for you

GET FREE AUDIT

CRM team behind the results

A team of passionate, experienced CRM specialists.

Ayesha Khan

CRM Manager

Raveena Vinchurkar

CRM Senior Analyst

Insia Fatima

CRM Manager

Muhannad Al Alem

CRM Executive

EMAIL MARKETING PLATFORMS WE ARE PARTNERED WITH

Our Locations

Powering Growth Across 2 Global Hubs Where Ideas Ignite and Great
Minds Come Together

Dubai(HQ)

1508, Business Central Towers, Dubai, UAE

United Kingdom

High St, Leicester

Frequently Asked Questions

  • Is Email marketing still effective in 2025?

    Email marketing is not only effective but it is one of the most cost-effective solutions to drive sales.

  • How many emails to send in a week?

    This can vary depending on the nature of the business, but as a healthy practice we will suggest to send at least 2 emails in a week for e-commerce and at least 1 campaign a week for other B2B and B2C.

  • What is the difference between segmented and automated campaigns?

    Segmented Campaigns: They are focused on sending relevant communication to the selected segment. These campaigns are scheduled for a specific time of the day. 

    Automated Campaigns: These are campaigns that are triggered and sent to customers based on their customer behavior and/or based on their engagement with the brand. Eg: birthday email, cart abandoned mail, welcome email, etc.

  • Why does my email go to spam?

    This could be due to a poor domain reputation of the emailers. This happens when your customers heavily unsubscribe/block your emails. But this is reversible if the right measures are taken.

  • What are the metrics for email marketing?

    Key metrics are: Delivery rate, Open rates, Click rates, Conversion rates, and Unsubscribe rates.

  • How to build an email list from the existing database?

    Before starting out with email marketing it is important to clean the existing email IDs. This ensures that we achieve the highest delivery rates from the campaigns. This helps to boost your Domain Reputation.

  • Does email have a quality score?

    Yes, and it's very important to track this. Ignoring these scores can lead your emails landing to spam.

Do you have more questions?

Hit the button & tell us. We will try to answer your query

Shoot a Direct Mail

Our Team is Your Team

Don’t just share your story – make it unforgettable! We simplify the complex, captivate your audience, and drive results with expert digital marketing strategies that boost visibility, drive qualified traffic, and turn leads into conversions. From engagement and rankings to conversions, we help you achieve your marketing goal swith creative brilliance. Ready to transform your strategy? Contact Us

Copyright © 2025

SellThru

Disclaimer
Privacy Policy